Marketing for gym owners who'd rather be coaching.

Most independent gyms don't have a marketing problem. They have a system problem.

New members are hearing about you — from friends, from Instagram, from people who've been through the door. But it's unreliable. The Instagram posts get likes but don't drive inquiries. The website doesn't capture emails. When someone interested asks a few questions and isn't quite ready to commit, there's nothing to follow up with — they walk away and you never hear from them again.

That's not a marketing problem. That's a missing system.

You're running classes, coaching, programming, handling admin. We build the system that gets people from "heard about you" to "booked into Monday's first session."

The Compound Foundation includes

1. Landing page

   A page built on Carrd that explains your gym and converts visitors into booked first sessions. Mobile-first and fast to load.

2. Card payments

   Stripe integration so people can pay for trial sessions, drop-in classes, or memberships directly from the page. Money lands in your account, not ours.

3. Email capture

   Forms placed where they need to be, catching email addresses from people who aren't ready to commit yet. No more leads slipping past.

4. Automated follow-up sequence

   A five-email sequence that goes out automatically once someone signs up. Warms them up, answers common questions, points them at booking a first session.

5. Domain setup

   We register your domain (yourgym.co.uk or whatever you want) and connect it to the page. Yours to keep.

One-off. 50% upfront when we start, 50% when the page goes live. No retainer required, no hidden fees, no upsells we slip in halfway through.

What's NOT included

• Paid advertising

  Meta or Google ads management is a separate offering, available once the foundation is running and there's traffic worth driving.

• Ongoing content production

  Blog posts, social media content, video work — different services entirely.

• Brand identity work

  Logos, full visual systems. We use what you already have — you'll need a logo and basic brand colours before we start.

• Member management system integration

  Mindbody, Glofox, Trainerize and similar — case-by-case depending on technical complexity. We'll talk through it on the call.

The Compound Foundation is the system. Driving traffic, ongoing optimisation, content marketing — those are downstream of having something worth driving traffic to. We can talk about adding any of them later, but the foundation has to exist first.

About Compound Marketing

Run by Jake.

I started Compound Marketing because most small local businesses get sold marketing services at agency prices for work that should cost a fraction of what they pay. The Compound Foundation is what I'd buy if I were running the gym — the system that does the actual job, priced like it's meant to be bought, not negotiated.

The "compound" in the name is the philosophy. Marketing systems get more valuable the longer they run. The page works on day one and works better on day three hundred, because every captured email and every booked session is the system paying itself back. Built once, properly, it becomes an asset that earns on its own.

One person runs the agency: me. When you book a call, you're talking to the person who'll build the page, write the copy, and answer the phone if something breaks. Single point of contact, single point of accountability.

Questions you might have